Marketing and PR plays a vital role in managing the 44 year old brand, creating awareness, forming industry partnerships, sharing information to its database, managing campaigns and marketing initiatives and not only promoting The South African Chefs Association, but its members, patrons, sponsors and associates; as well as being the link between the industry and the Association.
The South African Chefs Association’s level of brand awareness and exposure, has extended its reach and expanded reaching a higher audience, though exploring new and bigger media platforms; as well being innovative, interactive and trendy across media platforms such as: Facebook, Twitter, LinkedIn and Instagram; which shares industry highlights, food trends and facts, celebrate Patrons and Industry friends, promote the association and members.
The brand has been seen and heard across South African’s biggest National broadcasters and media platforms.